"This year, we're putting out a combined January-February issue for the first time, so we looked at this as an opportunity to build newsstand sales and to get our product out in front of a great young crowd," said Donna Tovoso, Playboy's New York-based division vice president of special projects. And that's when our New Year's Eve Party came up." "The relationship worked really well, and we started to talk about how we could extend it beyond just booking some of their Playmates. The company represents Chicago-based model Crystal McCahill, Miss May 2009, and "we were working hand-in-hand with Playboy for a lot of her bookings" Banach said. The partnership began when Global Adrenaline launched GA last year. "Having an internationally recognized brand associated with the event gave it some added validity," he said. For the past seven years, his company has put on a local New Year's Eve bash, which Banach described as "our quote unquote Super Bowl event of the year." The event has typically drawn about 2,500 to 3,000 guests, but this year's attendance saw a dramatic spike.Īccording to Banach, the party's new partnership with Playboy was one of the factors that helped drive ticket sales.
Ultimately, the crowd funneled into orderly alphabetical-by-last-name lines, and guests got their wristbands and reached the hotel's ballroom with plenty of time to spare before the midnight confetti drop.Ĭhristian Banach, owner of entertainment and marketing firm Global Adrenaline and its celebrity-booking company, GA, produced and planned the massive gathering. Luckily for any of the 4,700 guests who were unsure of where to check in for Playboy's New Year's Eve party, plenty of signage and more than 100 volunteers were on hand to give directions.
"This is kind of confusing, bro," one partygoer remarked at the Hilton Chicago on Thursday night.
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